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New Study: How Can Television Be Improved for Deaf Children
This study is the first of its kind and will also examine the benefits of these services for deaf and hard of hearing viewers. Results are planned to be released in October this year.
The research follows Ofcom's announcement last year advising that more broadcasters would be required to provide an increased number of programmes that are accessible to deaf and hard of hearing under the 2004 Ofcom Code on Television Access Services. There are now around 70 channels that are regulated and and are required to comply with these regulations.
"We provide a significant part of the broadcasting industry with subtitles, sign language and audio description and wanted to make sure that our clients receive the maximum return on their investment. The results from the study will also be made available to Ofcom to ensure our research has the best effect on the industry as possible,” said Ruth Griffiths, Director of Access Services at BBC Broadcast.
"Very little research has been carried out that looks at access to television programmes for deaf children and young people, and yet it is an area of considerable growth and means deaf children get the chance to enjoy television as much as their hearing friends and siblings. This study is a welcome initiative and we hope it will enable us to better understand the needs of deaf children and encourage broadcasters to make any improvements needed,” said Susan Daniels, NDCS Chief Executive.
The National Deaf Children's Society will draw on its relationships with deaf children, their families and carers as well as links with mainstream schools to distribute a survey and conduct focus groups. BBC Broadcast will work with NDCS to analyse the results and then determine how access to services can be improved.
- Click here for BBC Broadcast's homepage at: www.bbcbroadcast.com
- The National Deaf Children's Society is at: www.ndcs.org.uk